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RFP – Marketing and Strategy Consultant for Training Services

Overview

Workplace violence impacts every organization – no matter the size or sector. WomanACT aims to help organizations to shift from focusing on legal liabilities to preventing violence and harassment from happening in the first place. We know that 1 in 3 workers experience domestic violence with over 50% in or near their work. Additionally, 1 in 4 women have experienced sexual harassment in the workplace and 40% of employees don’t know how to respond. 

WomanACT previously undertook a feasibility study and is currently leading consulting and training services for several STEM organizations. WomanACT has learned that while there is interest, we need a more refined packaging of what we offer, a pricing strategy that accommodates for different sectors/organization sizes, a better approach to client outreach, engagement, and retention, as well as branded materials and assets. We are also looking for support with public relations to generate earned media and brand awareness while also highlighting our mission.

We are looking for a firm who is experienced with developing marketing and outreach strategies, public relations and branding and designing communication assets.

Organization Background

WomanACT works to eradicate violence against women and advance gender equity. We have over 30 years of experience working collaboratively to identify pressing needs, develop systemic solutions and build the capacity across sectors to better address gender-based violence.

WomanACT has experience delivering training, education, and support to community organizations and companies to increase their capacity to prevent, recognize, and respond to violence. In addition to training, WomanACT provides coaching and resources to support agencies and companies to improve their organizational policies and practices.

Objectives

We are looking to hire a firm that can refine and enhance our current strategy and practices with regards to generating revenue by delivering consulting services addressing harassment and violence in the workplace.

Key deliverables:

  • Solidify a revenue-generating pricing strategy
  • Complete in-depth research on sector-specific opportunities
  • Develop a marketing and outreach strategy
  • Train key WomanACT staff in marketing and outreach strategy and practices
  • Develop consulting service branding (aligned with WomanACT branding)
  • Develop branded communication assets (e.g., updates to website, ‘product’ packages, template slide decks)
  • Ongoing support with public relations to raise profile of consulting and training services

Proposal Requirements

  • The proposal should be no longer than 8 pages, including the following information:
  • Firm Information: Please provide the firm’s name, address, website, and telephone number including information on the individual who will serve as primary contact. Include a brief description and history of your firm. Please include a summary of job title and experience of all key staff involved.
  • Work Samples: Proposals should include at least 2 relevant work samples for similar projects.
  • References: Please include a list of at least 2 references.
  • Schedule, Timeline and Budget: Proposals should include the proposed work schedule and timeline. The contract is expected to carry from October 2022 to June 2023. Up to $40,000 CAD (including tax) is assigned for work associated with the contract. 

Download RFP PDF here

Please submit questions and/or your proposal to Mallory Hilkewich, Manager of Training and Education at mhilkewich@womanact.ca or through the form below by 5PM EST October 5, 2022.

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